1985
HISTORY

1985

TAJÍN® REVOLUTIONIZES THE MARKET

CAPTURING THE LONG HELD TRADITION OF SEASONING FRUITS AND VEGGIES WITH MILD CHILI PEPPERS, LIME AND SEA SALT AND CREATES A UNIQUE AND CONVENIENT POWDER SEASONING.

1993
HISTORY

1993

FIRST EXPORT

TO THE UNITED STATES.

2001
HISTORY

2001

RELAUNCH AND IMPROVED

BRANDING BEGINS

2006
HISTORY

2006

FIRST EXPORT

TO CENTRAL AMERICA AND EUROPE

NOW
HISTORY

NOW

CURRENTLY TAJÍN®
IS THE MARKET LEADER

IN THE PRODUCE SEASONING CATEGORY IN MEXICO AND THE U. S.

Mission
MISSION

To produce and market products derived from the highest quality chilies on a global scale under world class standards, promoting and providing the means for families to be nourished healthily, operating efficiently with a high sense of human, social and business responsibility.

Vision
VISION

To become the world leader in products derived from natural chilies, surpassing the expectations and needs of our clients and consumers.

Values
VALUES

OUR PEOPLE

Value, recognize and develop the potential of our human resources, respecting the dignity of the individual and above all valuing honesty and loyalty.

OUR QUALITY

To be the best in all that we are and do, leading with our innovation; a result of our passion for the consumer.

OUR COMMITMENT

We are committed to managing our business effectively and with perseverance to consistently surpass our strategic goals.

2010
HISTORY

2010

WE CREATED THE FIRST TABLE SEASONING

FOR SOUPS, BROTHS, MEATS AND MORE

2011
HISTORY

2011

WE LAUNCHED OUR FIRST DRIED CHILIES

WITH THE QUALITY AND FLAVOR OF TAJÍN®

2011
HISTORY

2011

FIRST EXPORT

TO ASIA

2012
HISTORY

2012

FIRST EXPORT

TO AFRICA

2013
HISTORY

2013

WE CREATED OUR FIRST CANDY

WITH THE FLAVOR OF TAJÍN®

2013
HISTORY

2013

WE OPENED OUR FIRST OFFICE

IN COLOMBIA